So today we talked a bit about ad servers and how they are useful to manage ad campaigns, especially if you are selling ads directly versus an outside company. We migrated the ad server to Google’s service after the site got hacked because it will probably offer better support in the future. Since the awards page ads are permanent we just hand coded the banners into separate files based on year, and included them in page. The entire ad and login column on eduStyle is just an include which is useful because it’s reusable on different pages or layouts that may exist on a website. An include is just a separate file that has the content in it, and you just drop it in wherever you want the content to appear on your site. So if you have a certain bit of a page that reoccurs frequently, it could be useful to just include it - making it only one file you have to change to affect how ever many pages use the information. Using includes is kind of similar to using external cascading style sheets.
Time: 1 hours 30 mins
